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Paper Hot and Cold products are made with 35% Sustana EnviroLife™ Post-Consumer Recycled Fiber.
100% of paper fibers are certified sustainable:
99% of paper and plastic cup processing waste is recycled, creating a closed-loop circular economy.
90% of paper cup raw materials come from renewable resources.
Visstun® Vanish™ Cups are made with plastic free paperboard, a sustainable benefit built into the cup.
Plastic cups are 100% recyclable, reusable, and dishwasher safe.
In March 2024, Visstun announced Vanish™ cups & containers made with plastic-free BioNatura coated paper and have the performance of traditional paper cold, hot, microwavable, & double-poly cups. While our PE lined Paper cups are sustainable with 35% PCF, these Visstun® Vanish™ Plastic-Free cups will drastically reduce plastic from the waste stream.
In 2019 as we were evaluating sustainable eco-friendly options for our paperboard, we decided we wanted to do something that had an ecological benefit built in even if the cup wasn’t or couldn’t be recycled.
In December 2019, Visstun® PE lined Paper Cups, Containers, and Paper Lids were all made with an industry leading 35% Sustana EnviroLife™ Post-Consumer Recycled Fiber (PCF). This is the highest available recycled content percentage on the market to date. Recyclability & Compostability requires facilities to be available in locations where each cup is disposed of and unfortunately this is not available in all communities. Having 35% PCF created a built in eco benefit to each cup and created an outlet for recycled fiber to be reused.
It is important to us that each cup has a built in eco benefit and Vanish is the next step in our journey! Unfortunately, PCF is not available in the base paperboard, BUT Visstun® Vanish™ cups don’t contain plastic. So, regardless of how they’re composted, recycled or disposed of, there is a sustainable benefit built into the cup!
Because Visstun® Vanish™ cups do not contain plastic, you remove 2.6 pounds of plastic from the waste stream per 1,000 pint ice cream cups compared to our double poly version regardless of how they’re composted, recycled, or disposed of. A sustainable benefit built into the cup. These cups are coated with an aqueous dispersion coating (DBC) that creates a moisture barrier. Since these cups are plastic free, the cups are recyclable as regular paper at any recycle facility that accepts paper cups.
Right now, the United States has a recycling crisis. Consumers are recycling paperboard products more than ever… But there's nowhere for it to go!
By including Post-Consumer Recycled Fiber in Visstun® paper cups during the manufacturing process, we have taken a huge step in making the product environmentally friendly.
Though we always want to encourage customers to recycle their paper cups, if they choose not to, the product is still sustainable and environmentally friendly- regardless of what happens to the cup after use, because it was made with Post-Consumer Recycled Fiber. In addition to being environmentally friendly:
Here at Visstun® we strive to produce a product that is both visually stunning and sustainable, and by including PCF in our paper cup manufacturing, we are starting in a good place and continuously working to end up in an even better place.
All Visstun® paper receives the Forest Stewardship Council® (FSC), Sustainable Forestry Initiative® (SFI), or Programme for the Endorsement of Forest Certification (PEFC) chain-of-custody certification guaranteeing that the fiber used was harvested from responsible, well-managed forests.
These organizations are internationally recognized for their forest certification standards.
Related Links:
Visstun Press Release 1/24/20
Introducing EnviroLife-Visstun's Sustainability Partner
EnviroLife™ Breaking Barriers
EnviroLife™ from Sustana
Clearwater Paper brings paperboard into the circular economy, with new recycled products
Certified Manufacturing Plant
